cf branding

defining what I stand for
Type:
Branding
Status:
Printed
Year:
2021

In October of 2020, a mentor made me question my path moving forward in the field of design. These conversations forced me to reconsider who I look up to in the field and how I can get there. Over the past year, I’ve been answering these to define who I am as a human and designer. This project includes some of the traits I’ve established along with graphic standards to follow to ensure consistency in my work.

Moving forward, I want to continue to experiment with intention. Put forward concept that stretch people’s imaginations of the future of products, spaces, and experiences. Work on telling compelling stories and doing so in new mediums. This list of values and graphic standards is fluid, and should adapt as I’m exposed to new concepts and ideas—but it’s a start.

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© 2021 chris ference

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