Alta Cradle

home window automation
C. Granneberg, C. Ference
Industrial Design
In Development

Hunter Douglas approached us to reimagine their Bliss line of home window automation controls. The home is a sacred place, and we strived to create something that is non-intrusive and effortless to use.

Our goal was to elevate the Alta brand by creating a visual design language shared across their window automation product line.

Design Simplified. This simple, straightforward two-word theme becomes a mission statement for the Alta Team. We must create modern, up-to-date and quality window fashions of design integrity, superior performance, and innovation to enhance the customer experience.
Alta is simple, dependable, and modern.
Alta is not traditional and complex.
The bliss product family consists of 3 devices being the remote, a wall-switch, and a usb hub. We were tasked to reimagine these products.
We started by identifying a form language for the smallest device, the usb hub, then translated this form to the other items in the family.
We explored various icons, layouts, and button styles for the remote. The panel style buttons were preferred because of their large touch area.
To make the product family feel cohesive, we developed various archetypes of concepts. Edge details, surface treatments, button styles, material breaks, and iconography were some of the details used to differentiate each archetype.

With this project, I learned to design ecosystems rather than individual objects. The user experience needs to feel consistent across the various products and their relationship with the brand falls on your design. I also learned about the power of CMF and how it can help elevate a product when used.


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